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Other agents are drawing from their past experience to set themselves apart. Star Massing is using her close ties to Houston’s art scene to set herself apart. Massing (who is married to Art Guy Jack Massing) commented, “When I started as a realtor, I didn’t think that there was enough overlap between art and real estate to really make that a specialty, but really art and architecture are a huge part of what makes a house feel like home.”
Recognizing her niche, Paper City recently named Massing as the realtor to the art, design, and architecture communities following her trend of selling homes that are hard to find yet appealing to those buyers looking for something unique. She listed artist Bert Long’s residence and studio last year and is currently listing three new homes by internationally renowned professor of architecture Bill Price.
"Smart realtors are finding ways to build more into that value with their level of specialized knowledge and with what they can uniquely bring to the table before, during and after the sale.”
“I work with a wide array of clients, but my passion is ultimately about matching people with their built space,” Massing says.